Tembo Health is a telemedicine practice that pushes technological innovation and leverages operational excellence to improve health outcomes for seniors. We partner with senior living facilities to provide their patients with medical services to manage chronic conditions, extend life expectancy and even avoid the emergency room.
We're venture backed, with funding from big tech investors like Bloomberg Capital and a cadre of entrepreneurs who have built and scaled unicorn tech companies. Our team includes startup veterans, physicians and more. We're here to make a big, meaningful impact on healthcare and have fun while we're at it. We're looking for smart, mission-driven, goal-oriented team members who are creative problem solvers and big dreamers. If that sounds like you, let's talk!
We are seeking a Director of Marketing to help revolutionize how health care is delivered to millions of seniors across America. As the lead of our marketing efforts, you will work with the CEO to develop and execute go-to-market strategies, partner with the sales team to target C-Suite executives, and collaborate with Customer Success to brand the experience of clinicians, patients and family members.
Assess opportunities. You’ll work with the CEO and Product to assess whether new market opportunities and/or products are great fits for the company.
Acquire clients and patients. You’ll work with Sales to a) build a strong pipeline by designing and executing on a go-to-market strategy and b) support high conversion rates through the provision and refinement of collateral. You’ll work with Customer Success to brand the facility and patient onboarding process so that the experience is easy, enjoyable and sets all parties up for success. You’ll work with the CEO and COO to monitor conversion rates throughout the pipeline.
Retain clients and patients. You’ll work with Customer Success and Clinical Operations to ensure that the ongoing facility and patient experience is enjoyable and effective, resulting in low customer churn. You’ll work with Product to ensure that customers needs are being met and that service offerings are known and valued by our customers.
Manage and scale the marketing team. You'll recruit, hire and train new team members. You'll set goals, monitor progress / goal attainment as well as set compensation structures.
Sample Work Plan
During month 1 and 2 you will
Strategize and plan. You’ll work with the CEO, Sales and Product to refine our go-to-market strategy
Propose refinements to the brand. You’ll review our branding guidelines and suggest updates to further the go-to-market strategy
Implement initial branding updates. You’ll audit marketing and sales materials and make the highest priority adjustments.
During month 3 to 5 you’ll
Continue the branding updates in top-of-the-funnel activities. This will likely focus on updating the website and content creation.
Design and implement branding updates in the customer and patient journey. You’ll work with Customer Success to rebrand the onboarding process and ongoing communications. You’ll work with Clinical Operations to ensure that all patient interactions are in line with the brand.
Ensure that the tools are in place to support customer acquisition and retention. This includes updating sales, marketing and customer success efforts within the CRM.
You’ll be successful in this role if
You’re results focused. You have an idea what it takes to get customers and keep them. You’re ready to test your ideas and improve upon them. And, more importantly, you know how to say “no” to distractions.
You have “an eye for design.” You know what looks good, can identify when things are off-brand and can communicate to vendors the needed changes. (Bonus: You can leverage tools like Canva, Adobe Illustrator, etc. to quickly create visually appealing collateral.)
You’re a good writer and editor. Your copy emulates the “voice” of company and engenders action by the target audience, minimizes word count and is direct.
You can manage marketing technology. You know or can quickly learn things like marketing automation in a CRM and can manage and update websites in consumer platforms like SquareSpace. (Bonus: you’re familiar with Hubspot and/or SquareSpace)
The following experiences are suggested but not required:
Experience in business-to-business-to-customer marketing.
You’ve been on marketing teams that have scaled either as a leader or a team member.